Masterclass
How Builders Can Sell More Homes in 2026 Without Cutting Prices
Exclusive event for Builder Owners starting in...
Homebuilders & Community Owners:
Margins Are Shrinking Fast — Incentives Aren’t the Answer!
2026 will punish builders who keep discounting to compete. Buyers are hesitant. Big builders are bribing the market. If you don’t fix your sales system, you’ll bleed margin while they steal your buyers.
This free masterclass gives you the proven playbook to protect profit, stop discounting, and close full-price homes — even in a high-rate market.
“I like how you take something that feels negative like objections, hesitations, or HOA fees, you can turn them into positive. I’ve never heard it presented that way before.” — Andrew Weigand, Owner of Butler Creek Development
Jason has trained over thousands+ homebuilding teams to win without discounting — even in the worst markets.
Local Builders Across America Are Taking Market Share From National Builders With Jason Forrest’s Proven Frameworks
Sales studies show that deals handled with good objection-handling are:
64% more likely to close.
Jason’s proven methods flip:
- Price pushback → ✔ Full-price confidence
- “We’re still thinking” → ✔ Clear next steps
- Ghosting → ✔ Follow-up that converts
- Big Builder's Incentive pressure → ✔ Value that wins
Does This Sound Like Your Current Reality?
- High construction costs eating margin
- Slow, inconsistent traffic
- Buyers stuck on the fence
- Rate fear killing urgency
- Big builders flooding the market with incentives
- Costly time spent chasing every sale
- Sales teams lacking follow-up
- Objections ending deals
- You having to step in to close
- Not enough margin left when the deal is done
If even one of these is happening to you… this masterclass isn’t optional
it’s essential.
A Free Masterclass for Builder Owners Who Want to Win in 2026 —
Without Playing the Big Builder’s Game
🔥 Secret #1 — Why Buyers Don’t Trust Your Sales Team (And How Big Builders Use That Against You)
When your reps lose confidence, mishandle objections, or wing the process, buyers hesitate — and Big Builders swoop in with flashy incentives.This shows you how to build a team that leads with certainty and earns trust fast.
🔥 Secret #2 — How to Stop Price Objections, Ghosting, and “We’re Still Looking” From Killing Your Deals
Every “we need to think about it” is a sign your rep lost control. This teaches your team how to stay in command, follow up with authority, and close without dropping price.
🔥 Secret #3 — How to Eliminate Discounting, Inconsistency, and Sales Chaos — For Good
If deals only close when you step in or when you lower price, you don’t have a sales team — you have a liability. This gives you the framework to fix it and compete like the pros — without acting like them.
Who is Jason Forrest?
Trusted by national builders, regional builders, and new sales pros
Has trained 200,000+ sales pros and leaders
Known for teaching NLP persuasive language that closes fast
Helps people gain confidence in ANY market
Top New Home Sales Trainer in the U.S.
Trusted by national builders, regional builders, and new sales pros
Has trained 200,000+ sales pros and leaders
Known for teaching NLP persuasive language that closes fast
Helps people gain confidence in ANY market
Top New Home Sales Trainer in the U.S.
Jason Forrest,
CEO of FPG.com, is dedicated to giving sales teams an unfair advantage by creating the best sales experience in their market. As a sales practitioner—not a theorist—Jason justifies salespeople’s past struggles by revealing that previous limitations weren't their fault, but simply the absence of a proven strategy.
As a Master Practitioner in Neuro-Linguistic Programming, Jason helps salespeople eliminate fears and doubts, proving that their success is driven by mastering their mindset, process, and language. His ultimate goal is to give every salesperson he meets sales freedom—the ability to sell confidently, achieve financial abundance, and experience true fulfillment in their career.
Recognized as the #1 Sales Guru of 2025 by Global Gurus, Jason’s Warrior Selling and Leadership Sales Coaching programs help sales professionals and sales leaders overcome internal and external barriers—empowering them to outperform their competition and dominate their market.
Jason’s system is FAST to learn and EASY to use.
This Masterclass Is NOT For You — And You’ll Hate It — If…
- You believe discounts are the only way to win
- You don’t want to change how your sales team operates
- You’re comfortable losing buyers to national builders
- You think market conditions will magically fix your sales
If you’re still reading, this IS for you.
Don’t Let 2026 Happen to You. Lead It.
This masterclass gives you the full playbook.
The Owners Who Lose Will:
- Hope reps “figure it out”
- Discount to compete
- Blame rates or leads
- Watch big builders steal buyers
The Owners Who Win Will:
- Take control of the sale
- Close full-price deals
- Build trained, disciplined teams
- Run a system that creates revenue — on demand
FORREST PERFORMANCE GROUP—© 2025
All Rights Reserved
6040 Camp Bowie Blvd, Suite 24
Fort Worth TX 76116
United States